Hypor Customers Honored at Le Porc Show for Improving the Industry

The awards are given to people, companies or organizations in Québec that have outperformed in their sector and have seized the opportunity to improve results for their customers, pork consumers and the entire pork chain. The awards are a highlight at the annual Pork Show that is attended by more than 950 industry professionals from around the world.

Ferme Équiporc, a family-owned farm and member of Isoporc, received the top award for breeding. Shur-Gain received the top award in the supplier/processing category.  “These are significant achievements for Ferme Équiporc and Shur-Gain and for Hypor,” says Hypor sales representative Gilbert De Roy. Both the winners receive their genetics through Gène-Alliance—Hypor’s largest genetic supplier in Canada. Shur-Gain and Isoporc are actively involved in the swine production with Gène-Alliance, and together they have carved an enviable niche in Canada with market shares in the Québec market of nearly 25% in both female and male lines. By using the Hypor Magnus Duroc, they are able to produce lines with superior carcass and meat quality traits and provide high value products for both domestic and export markets.

The Hypor Magnus Duroc is the fastest growing terminal sire in North America, and is bred to produce uniform litters that are lean and feed efficient and that produce a high quality meat and carcass. “Hypor believes that the best pig for the industry is the pig that benefits the whole pork chain,” De Roy explains. “And the best businesses are the businesses, like Ferme Équiporc and Shur-Gain, that benefit the entire pork industry.”