It was a very succesful and interesting event with a great atmosphere. The event was organized with Trouw Nutrition, Elanco and Nedap, with contributions from many interesting speakers representing Rabobank, WestFleisch, Spanish Associations of Retailers, Marel, EMEA, Anprogapor, Wiechman Pig Co, Agrisyst and university and government.
The theme this year was 'Open innovation: building bridges'. Through the convention, Hypor generates a framework for debate on the challenges and opportunities we face as an industry. The convention was divided into five areas: looking towards the future of the pork industry; sustainability and society; big data; open innovation; keys to the future and business trends.
The event was closed by Valentin Almansa, General Secretary of Agriculture and Food (Ministry of Agriculture), who emphasized the strength of the Spanish agricultural sector, which represents the country’s second largest economic activity, just behind tourism. This success has been achieved through the competitiveness of the Spanish pork industry, but above all, is driven by innovation and export.
Hypor’s Managing Director, Raf Beeren summed up the convention, concluding: “There is a bright future for our industry. Yes, there are challenges ahead of us. Embrace them and make an opportunity of them. There is a real need to exchange data on improvement and innovation between companies. Collaboration and co-creation within the value chain are crucial for a sustainable pork industry. This convention was proof that this can be done.”