Pieter van As - Sustainability Coordinator

If it comes to explaining what I do on a daily base, most people don’t link Sustainability to a Molecular Geneticist & Manager Genomics Laboratory title. Actually it is a big part of what I do. Let me explain you what sustainability is to me and why Hendrix Genetics has it as a strategic pillar. 


Pieter van As

Sustainability Coordinator Hendrix Genetics plus Molecular Geneticist & Manager Genomics Laboratory Hendrix Research Center

Sustainability as Strategic Pillar

Sustainability is a fundamental at Hendrix Genetics. It forms one of the company’s four key strategic pillars, because the company has recognized for a long time that there is far more than efficiency to consider in producing food. 

What we do today has an impact on the future. Not just our own future, but that of generations to come. Sustainability means ensuring that today’s activities don’t compromise the ability of future generations to meet their needs. 

Animal genetics has already had a key role to play in improving the sustainability of animal production and will continue to do so in the future. It offers a significant potential solution to meeting the global food supply challenge - to feed nine billion people by 2050, however, this must be achieved in a way that preserves the environment.

Within Hendrix Genetics we share a dream of Better Breeding Today. Brighter Life Tomorrow. Hendrix Genetics sustainable program consists of three building blocks: Animals, People and Planet. Within each building block there are three major focus areas that comprise of a number of key stakes of which four are defined as mandatory for all business units: ‘Animal Welfare’, ‘Biosecurity’, ‘Health and Safety’ and ‘Responsible Use of Antibiotics’. Global projects on these four mandatory stakes are being executed as we speak.

Through genetics we are continuously improving the robustness of our animals, their resource efficiency, their water intake, … Next to these results, we will also communicate more on our improved and strict company-wide standards for animal welfare, biosecurity and the use of antibiotics.